The Ballymena and Antrim Guardian is not only the highest selling local newspaper in the Ballymena and Antrim Boroughs selling over three times more newspapers than the combined local competition, but also no other local newspaper can compete with the quality and extensive content of the Guardian.
The Ballymena and Antrim editions serve the densely populated areas of South, Mid and North County Antrim. Since its launch in 1977, the Guardian has grown to be one of the the largest circulating weekly newspaper in Northern Ireland with a weekly readership greater than 60,000. The Guardian is unrivalled in terms of reputation and popularity.
With a population of almost 50,000 people, the Borough of Antrim is entering a period of sustained and unprecedented growth. Already identified as a key area of development by the government, the traditional rural economy has been transformed by a boom in the retail and housing markets. This new confidence is perhaps best epitomised by the spectacular success of Junction One outlet store, which has brought over two million visitors to the Borough in its first year.