Advertising Rates and Info

The Antrim Guardian incorporating East Antrim Gazette
Affiliation: The Guardian Series - Ballymena Guardian, Carrickfergus Advertiser, Larne Gazette, Ballyclare Gazette

The Alpha Newspaper Group
5 Railway St. Antrim, Co. Antrim BT41 4AE
Tel: 028 9446 2624.
Fax: 028 9446 5551.
Email: advertising@antrimguardian.co.uk
Web Site: www.ulsternet.co.uk
Frequency: Weekly - Thursday
Rate Effective Date: 1st October 2012

Advertising Rates

DISPLAY
Run of Paper
Single column centimetre...........................................4.80
Full Page (34cms x 8 columns).............................1,305.60
Half Page (17cms x 8 columns)...............................652.80
Front Page s.c.c........................................................6.25
Front Title (Ear/Corner) + Colour/Spot......................75.00
Front Page C-Shape...................................................6.25
Page 3 s.c.c..............................................................5.75
Page 5 s.c.c..............................................................5.30
Back Page s.c.c.........................................................5.75

CLASSIFIED
Property and Auctions, Farming...................................4.80
Employment, Public Notices.........................................5.05
Entertainment, Motors.................................................4.80
Churches, Charity (Registered)....................................4.70
Government and Legal Notices....................................5.05
Linage (for sales, motor vehicles, etc.)..............31p per word
Bold Type Linage........................................................2.50
Family Announcement Lineage....15 (inc VAT) for first 30 words then 27p per word.
Box Nos.....................................................................2.75
Black Border..............................................................1.50
COLOUR
Spot (One Extra) Colour.................................................20%
Full Colour ...................................................................60%

LEAFLET DISTRIBUTION
Inserts - No Photocopies.
A4 (per 1000)...............................................................65
A3 (per 1000) up to 4 pages..........................................75
All other sizes phone for prices


Published Weekly Thursday
Copy Deadline 1.00pm Monday


All rates exclude VAT. Minimum space 3cm single column. Minimum type 7pt for display advertising. Minimum colour charge 25.00, minimum spot colour charge 20.00.
Linage calculated at 31p per word. Minimum linage account charged 4.65 (15 words) (inclusive of VAT). Minimum family linage account charged 8.40 (inclusive of VAT).
Advertisements sent by Email may not be guaranteed.

TYPE AREA AND COLUMN SIZES.............................mm
Full Page.......................................................340 x 265
Half Page...................................170 x 265 or 340 x 131
Quarter Page.................................................170 x 131
1 column...............................................................30.5
2 columns................................................................64
3 columns..............................................................97.5
4 columns...............................................................131
5 columns............................................................164.5
6 columns...............................................................198
7 columns............................................................231.5
8 columns...............................................................265
8 columns to page
Column Depth:...................................................340mm
2-Page Spread:.........................................340mm x 560
Format: Tabloid
Copy Requirement:
300dpi High Resolution PDF or EPS File format (CMYK or Solid Black - not Registration Black)
Screen: 40 lines per centimetre


Copy deadline: 1.00pm Monday
Published Weekly: Thursday

Circulation: 13,276 (Jul - Dec 2012)
Key Contacts: Editor: Liam Heffron; Advertising Manager: William Logan.

Area of Circulation:
The Guardian series serves the densely populated areas of South, Mid and North County Antrim, specifically the towns of Ballymena, Antrim, Ballyclare, Carrickfergus and Larne. Since its launch in 1977, the Guardian has grown to be the largest circulating weekly newspaper in Northern Ireland. The Guardian is a traditional and sophisticated publication, but also now benefits from being full colour, thus continually appealing to our 'seasoned readership', but also to younger readers.  The Guardian is unrivalled in County Antrim in terms of reputation and popularity. The Guardian is also available on-line at www.ulsternet.co.uk and subscribers to the electronic version extend worldwide keeping the people of Ballymena and Antrim 'local', where ever they may be.

All advertisements are accepted subject to the following conditions The right to decline any copy or artwork without giving any reason is reserved. No responsibility is accepted for damage to or loss of artwork. Copy or artwork via E-mail or Disk must be in pdf or eps file format (minimum 300 dpi) and must be pre-booked with Advertising Head Office, telephone 028 2564 1221, to ensure an allocated time of receipt, by latest 1.00pm Monday. The publisher shall not accept liability for any variation in the reproduction of colours. Unbooked E-mail communications may not be accepted. Images from internet pages will not be acceptable. Any advertisement received and subsequently requested to be cancelled must be notified to the Advertising Manager before the stated deadline otherwise the Company is unable to cancel the advertisement which will be invoiced. The publisher shall not be liable for any loss or damage occasioned by any total or partial failure (however caused) of publication or distribution of any newspaper or edition in which any advertisement is scheduled to appear. In the event of any error, misprint or omission in the printing of an advertisement or part of an advertisement, identified within the first week, the publisher will either re-insert the advertisement or relevant part of the advertisement as the case may be or make a reasonable adjustment to the cost. Depending on the severity of the misprint which must be identified on or before the first invoice is charged to enable issues to be solved before the next issue. No refund is applicable to advertising misprints that have not been identified within one month of publication. No re-insertion or adjustment will be made where the error, misprint or omission does not materially detract from the advertisement. In no circumstances shall the total liability of the publisher for any error, misprint or omission exceed the amount of any price paid to the publisher for the particular advertisement in connection with which liability arose or to the cost of a further or corrective advertisement of a type and standard reasonably comparable to that in connection with which liability arose. No guarantee of special position can be given. While every effort will be made to supply proofs, if requested, no guarantee to do so can be given. Where a proof has been sent to a customer the Company will take no responsibility for misprints, omissions or design. The advertiser is responsible for ensuring that an advertisement in no way contravenes the Trade Descriptions Act 1968.