LIDL wakes up and smells the coffee with Antrim firm

ANTRIM’S SlumberJack Coffee has harvested growth with Lidl Northern Ireland - as a new report reveals retailer ploughs £45m annually into agri-food industry in the Northern region

Developed with the support of the Northern Ireland Food & Drink Association, the new report highlights the retailer’s significant economic contribution to the agri-food industry and underscores its longstanding commitment to sourcing produce locally.

Representing a combined investment of £347 million across Northern Ireland, 85% (or £298 million) worth of goods procured by Lidl Northern Ireland from suppliers in the region was exported globally through Lidl’s expansive store network, reaching new customer bases across Europe from Great Britain and Ireland as far as Romania, Greece, Cyprus and even to the USA.

Alongside its established supplier network, Lidl Northern Ireland is also committed to supporting SMEs and home-grown businesses to realise their potential through its industry-leading Kickstart Supplier Development Programme.

Now in its fifth year, the retailer has invested more than £1 million in growing more than 30 local suppliers through the initiative.

In May 2021, Lidl Northern Ireland secured a supply deal worth more than £500,000 with Antrim-based coffee producer SlumberJack Coffee, in a 12-month contract to supply their premium Italian Espresso whole bean and ground coffee across 216 Lidl stores in the island of Ireland.

Based in Antrim, SlumberJack Coffee is a family-run business established in 2014, which coffee beans directly from a family farm in Brazil’s Alta Mogiana Mineira region, which is part of a cooperative ensuring 100% traceability of beans with each harvest meticulously tested for quality and taste.

The new supplier partnership with Lidl Northern Ireland has enabled the young coffee roasting company to avail of export opportunities and reach new markets, as well as growing its business and upscaling production to meet customer demand.

Conor Boyle, Regional Managing Director Lidl Northern Ireland said: “At Lidl Northern Ireland, we’re focused on investing in our local supplier network and bringing great quality, locally sourced fresh produce at great value to nearly half a million weekly shoppers across the region.

Our established “Big on Quality, Lidl on Price” brand proposition continues to resonate with shoppers and particularly during these challenging times, we’re seeing even more customers make the switch to Lidl Northern Ireland.

“A huge part of our success is down to our supplier partnerships and being able to offer customers unrivalled choice, quality and value.

Our fantastic suppliers represent the best of Northern Ireland’s food and drink industry.

“Through our supplier partnerships and initiatives like Kickstart, we’re proud to be able to showcase our best performing suppliers on the global stage through our Lidl network.

“As we look ahead to the next decade, we look forward to nurturing new and fruitful supplier partnerships, working with more farmers, growers and producers to champion the region and promote its unrivalled credentials for exceptional quality produce through our global store network.”

LIDL also has a contract with Antrim-based Golden Popcorn.